LinkedIn is where corporate reputation is shaped in 2026. The key to building an effective strategy lies in how you influence what people say about you, not just what you push from increasingly sparsely distributed brand pages.  Top performing organisations (those in the 90th percentile) are talked about 6.1x more than the average brand. Yet, the question of how to generate advocacy on LinkedIn remains a challenging one - our latest research uncovers why. People discuss corpo

Following the launch of the latest HFSS guidance, which bans paid online advertising for the promotion of ‘Less Healthy Foods’ (LHF) , we were interested in understanding what impacts it’s had so far and what that means for brands. What have we identified? It’s very challenging to decide whether items are going against the HFSS guidance, given that their nutritional content is hard to interpret from a visual asset. As such, there’s no guarantee that what a brand posts is comp

The HFSS guidelines on social media and online advertising are ready for their second phase in January 2026. What does it mean for brands? What are the HFSS regulations for online advertising? The High in Fat, Salt or Sugar regulations seek to make less healthy products less visible to UK consumers. There are two main pieces of legislation which feed into this -  Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024  and Communications Act 2003 (Restrict

The data that social media platforms are sharing with both users and advertisers are evolving rapidly.. While some are giving users...