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Fact over fiction: digital campaigning in a post Cambridge Analytica world

Our co-founder, Alex, recently wrote a blog for the brilliant people over at comms consultancy, Fourteen Forty, about the impact of digital campaigning on the UK election. Head over to their blog to read the full piece. 

“Covfefe”. Even typos can structure a news cycle, when you’re a tweeting president. Such is the impact of digital tools on our political discourse, strategy and tactics, that the 2019 general election looks set to be the first principally digitally driven UK campaign.

This is against a backdrop of allegations of foreign interference, illegality and general mania about anything involving the word ‘data’. But how did we get here, and what can it point to about how we shape a better political future?


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