The HFSS guidelines on social media and online advertising are ready for their second phase in January 2026. What does it mean for brands? What are the HFSS regulations for online advertising? The High in Fat, Salt or Sugar regulations seek to make less healthy products less visible to UK consumers. There are two main pieces of legislation which feed into this -  Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024  and Communications Act 2003 (Restrict

The data that social media platforms are sharing with both users and advertisers are evolving rapidly.. While some are giving users...

By now, most marketers have heard of The Taylor Swift Effect . The idea that anything she touches turns to gold (or in today’s era,...

From what they are, to what they can do for your brand, here’s what you need to know…  With the recent buzz about Meta’s AI...