Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Facebook Live has been getting increasing amounts of attention since the 2015 introduction, fuelled further by the set piece event...

Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...

So, you’ve got ten minutes a day and want to read the top social media news? Well, our lives are to exist in, and about, social media,...

Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the...

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...

There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a...

Thus far our #ArchitectsofNext series has focussed on people in other organisations creating what comes next. We’re also going to...

What drives people to actively support a business? To follow it, advocate it, recommend it? Don’t worry, this isn’t one of those “5...

Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...

It’s tempting to say you’re wonderful at everything. Human nature dictates it: we’re hardwired to compete for scarce resources with other...

More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...

Great stories rarely begin with “He opened the spreadsheet…”. Jake Steadman, who leads international research at Twitter, sees a...

January means resolutions, heavy gym/dating/holiday marketing campaigns, and endless “7 social media trends for 2016” type blog and news...

At one of the UK’s most disruptive, innovative businesses, David De Koning discusses his views on the evolving role of social media and data