- Aug 18, 2017
- 3 min
A YEAR LIVING SOCIAL TRENDS: Is Craft Beer leading a gender shift in beer drinking?
We’ve bee delving further into this month’s trend, using social media to try and identify whether craft beer has been a central component...
- Apr 2, 2017
- 2 min
A year of living social trends: April, health reset
We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...
- Mar 11, 2017
- 3 min
Exploring the history of gin… At the Beefeater distillery.
This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...
- Nov 13, 2016
- 3 min
Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
- Feb 8, 2016
- 3 min
Architects of Next: Social data is a competitive advantage / Daryl West, O2
Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...