We’ve bee delving further into this month’s trend, using social media to try and identify whether craft beer has been a central component...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...