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Social and digital marketing news and opinions.

What the latest PlayStation launch says about purchase intent

The PS5 has just been announced. Anne-Catherine is going to tell you why you should care. It’s been a little while since you heard from...

Shut the front door, data is great

As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...

Data: Lost in translation

We all too often believe in data’s power of indisputable “truth”, however we fail to ask key questions of the data analysis, which leads...

From one startup to another: how do we discuss mental health?

Here at OneFifty we are firm believers that it is important to provide resources that support and optimise our team’s personal well-being...

A year living social trends: A new hobby for life reset

As part of September’s ‘life reset’, the trend OneFifty is living this month, we’ve identified four ways in which people reset: renewing,...

Will Kemble-Clarkson, Ctrl-Shift: GDPR is an opportunity for growth

GDPR is a hot topic right now. We have guest blogger Will Kemble-Clarkson, from business consultants Ctrl-Shift, to tell you the five...

A YEAR LIVING SOCIAL TRENDS: MARBLE EVERYTHING

So far, we’ve used social data to identify (and live) veganism, cycling, gin, health reset and gardening as consumer trends. This month...

Architect of Next, Anne-Catherine: Things you only know about social media when you’re from Germany

It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...

The truth behind Christmas dinner: what we really love, and when we plan it

Christmas dinner is all about traditions. Every family has them, and national stereotypes dictate country by country patterns. But, do we...

Social media behaviours – modelling, and why we need to free the data

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

Architects of Next: Social influencer, content and data evolution / Vikki Chowney, H+K Strategies

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...

Measuring your year – data insight in action

More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...

Why you (probably) shouldn’t believe 2016 social media predictions

January means resolutions, heavy gym/dating/holiday marketing campaigns, and endless “7 social media trends for 2016” type blog and news...

Architects Of Next: Transparency & trust / David de Koning, Funding Circle

In the first of a regular series we’re calling #ArchitectsOfNext, we sat down with David de Koning, Head of Communications at Funding...

Why OneFifty?

Authors who write novels of great social purpose generally let the work speak for itself, and only later in life discuss their purpose...

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