What the latest PlayStation launch says about purchase intent
The PS5 has just been announced. Anne-Catherine is going to tell you why you should care. It’s been a little while since you heard from...
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Mar 9, 20203 min read
Shut the front door, data is great
As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...
Jul 1, 20193 min read
Data: Lost in translation
We all too often believe in data’s power of indisputable “truth”, however we fail to ask key questions of the data analysis.
Apr 23, 20185 min read
From one startup to another: how do we discuss mental health?
Here at OneFifty we are firm believers that it is important to provide resources that support and optimise our team’s personal well-being...
Sep 17, 20172 min read
A year living social trends: A new hobby for life reset
As part of September’s ‘life reset’, the trend OneFifty is living this month, we’ve identified four ways in which people reset: renewing,...
Aug 30, 20175 min read
Will Kemble-Clarkson, Ctrl-Shift: GDPR is an opportunity for growth
GDPR is a hot topic right now. We have guest blogger Will Kemble-Clarkson, from business consultants Ctrl-Shift, to tell you the five...
Jun 6, 20172 min read
A YEAR LIVING SOCIAL TRENDS: MARBLE EVERYTHING
So far, we’ve used social data to identify (and live) veganism, cycling, gin, health reset and gardening as consumer trends. This month...
Feb 12, 20172 min read
Architect of Next, Anne-Catherine: Things you only know about social media when you’re from Germany
It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...
Dec 23, 20161 min read
The truth behind Christmas dinner: what we really love, and when we plan it
Christmas dinner is all about traditions. Every family has them, and national stereotypes dictate country by country patterns. But, do we...
Nov 13, 20163 min read
Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
Feb 23, 20164 min read
Architects of Next: Social influencer, content and data evolution / Vikki Chowney, H+K Strategies
“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...
Feb 1, 20165 min read
Measuring your year – data insight in action
More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...
Jan 26, 20164 min read
Why you (probably) shouldn’t believe 2016 social media predictions
January means resolutions, heavy gym/dating/holiday marketing campaigns, and endless “7 social media trends for 2016” type blog and news...
Jan 18, 20165 min read
Architects Of Next: Transparency & trust / David de Koning, Funding Circle
At one of the UK’s most disruptive, innovative businesses, David De Koning discusses his views on the evolving role of social media and data
Jan 11, 20162 min read
Welcome to OneFifty Consultancy
We often get asked “why have you set up OneFifty", “why is it called OneFifty" and "what's the link to social media and digital marketing?"
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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