- Nov 13, 2016
- 3 min
Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
- Oct 27, 2016
- 4 min
Buying Twitter followers – what you need to know.
Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement?...
- Aug 9, 2016
- 2 min
Getting a social media internship – advice from the frontline
We’ve had several great interns join us this year. We offer six month internships, paying the London living wage, and with all the other...
- Jul 25, 2016
- 3 min
Architects of Next: Social media’s currency is engagement / Anthony Leung, Pret
“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...
- Jul 8, 2016
- 3 min
LinkedIn ‘viral’ posts: emotion and algorithms
LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...
- Mar 28, 2016
- 2 min
Architects of Next: What a social world looks like / Cat O’Brien, OneFifty
Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...
- Mar 22, 2016
- 3 min
Influencer marketing – why the term is being misused. A lot.
Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...
- Mar 18, 2016
- 5 min
What does Instagram’s new algorithm mean for you?
Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...
- Mar 7, 2016
- 1 min
Top social media news: Ten minutes a day
So, you’ve got ten minutes a day and want to read the top social media news? Well, our lives are to exist in, and about, social media,...
- Mar 2, 2016
- 4 min
Kanye West – social comms savant
Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the...
- Feb 16, 2016
- 4 min
What is a viral? The changing nature of social media distribution
There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a...
- Feb 11, 2016
- 2 min
OneFifty: Social business in practice
What drives people to actively support a business? To follow it, advocate it, recommend it? Don’t worry, this isn’t one of those “5...
- Feb 5, 2016
- 3 min
Be exceptional at one thing
It’s tempting to say you’re wonderful at everything. Human nature dictates it: we’re hardwired to compete for scarce resources with other...