Every month, we’re going to live a consumer trend, which we’ve identified via social data analysis.

Quantifying what works, what doesn’t, and what just hurt, isn’t something one does just when it comes to social content and engagement.

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement?...

We’ve had several great interns join us this year. We offer six month internships, paying the London living wage, and with all the other...

“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...

LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...

How do you use social media and digital engagement to build a challenger brand, in a fiercely competitive sector, to a savvy customer base?

Facebook Live has been getting increasing amounts of attention since the 2015 introduction, fuelled further by the set piece event...

Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...

So, you’ve got ten minutes a day and want to read the top social media news? Well, our lives are to exist in, and about, social media,...

Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the...

There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a...

What drives people to actively support a business? To follow it, advocate it, recommend it? Don’t worry, this isn’t one of those “5...

It’s tempting to say you’re wonderful at everything. Human nature dictates it: we’re hardwired to compete for scarce resources with other...

More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...