BLOG & NEWS

Influencer marketing – why the term is being misused. A lot.

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

What does Instagram’s new algorithm mean for you?

Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...

Top social media news: Ten minutes a day

So, you’ve got ten minutes a day and want to read the top social media news? Well, our lives are to exist in, and about, social media,...

Kanye West – social comms savant

Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the...

What is a viral? The changing nature of social media distribution

There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a...

OneFifty: Social business in practice

What drives people to actively support a business? To follow it, advocate it, recommend it? Don’t worry, this isn’t one of those “5...

Architects of Next: Social data is a competitive advantage / Daryl West, O2

Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...

Be exceptional at one thing

It’s tempting to say you’re wonderful at everything. Human nature dictates it: we’re hardwired to compete for scarce resources with other...

Architects of Next: Telling stories with social data / Jake Steadman, Twitter

Great stories rarely begin with “He opened the spreadsheet…”. Jake Steadman, who leads international research at Twitter, sees a...

Why you (probably) shouldn’t believe 2016 social media predictions

January means resolutions, heavy gym/dating/holiday marketing campaigns, and endless “7 social media trends for 2016” type blog and news...