- Aug 1, 2016
- 4 min
Architect’s of Next: Building emotional connections / Yossi Erdman, AO.com
He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant...
- Jul 25, 2016
- 3 min
Architects of Next: Social media’s currency is engagement / Anthony Leung, Pret
“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...
- Jul 8, 2016
- 3 min
LinkedIn ‘viral’ posts: emotion and algorithms
LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...
- Jun 8, 2016
- 5 min
Architects of next: Making social media pay for Nationwide / Paul Beadle
Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed...
- May 15, 2016
- 3 min
Architects of next: Meet the marketing future, today / Sedge Beswick, ASOS
You don’t meet many people called Sedge. Nor many people like Sedge, for that matter. Social media, trainer-obsessive, Northern fashion...
- Apr 14, 2016
- 2 min
Why are we called OneFifty?
It’s one of the things we get asked the most. A bit like website dwell time, that’s a data point which can be taken as either a positive...