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A year of living social trends: Health reset cooking
As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...
May 6, 20172 min read


A year living social trends: Gardening
We’re spending 2017 living a different consumer trend, identified using social data. You can check Jan, Feb, March and April, but May...
May 1, 20172 min read


A year of living social trends: Eating the April health reset foods
This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...
Apr 28, 20172 min read


A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION
In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...
Apr 18, 20174 min read


A year of living social trends. Health reset: the foods we’re chomping
As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...
Apr 13, 20174 min read


The 2016 Boat Race on social
Ahead of today’s Cancer Research Boat Races, we’ve got a whistle-stop tour of how the race, reactions and chatter panned out on social...
Apr 2, 20172 min read


A year of living social trends: April, health reset
We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...
Apr 1, 20172 min read


An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin
Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...
Mar 31, 20174 min read


Exploring the history of gin… At the Beefeater distillery.
This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...
Mar 11, 20173 min read


An interview with Paul Jackson, editor of The Gin Guide
If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...
Mar 11, 20175 min read


Get your copy of OneFifty’s Architects of Next book
Over the last year we interviewed a range of inspiring people, shaping the way brands, creators and customers interact through social media.
Mar 6, 20171 min read


A year of social trends: March is “Ginnaissance”
Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...
Mar 3, 20173 min read


Getting back on a bike, after a 20 year hiatus.
It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...
Mar 3, 20174 min read


Interview: CyclingCam talks cycling and vlogging
Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...
Feb 26, 20175 min read


Nathaniel: Sucked in by the Strava Data Sets
Alex [10:45 PM] “I’m watching world cup track cycling from Colombia. I feel the Kilo is the event for you, @nathaniel . Looking at the...
Feb 21, 20176 min read


A month of living vegan: what did we learn?
Olivia and Alex finished January, living life vegan. You can catch up on why, and the detail of how veganism is such a significant trend...
Feb 21, 20172 min read


Interview: London Cyclist (Andreas)
London Cyclist is the premier destination of the commuter cyclists of London. With our focus on the growth of cycling as a consumer trend...
Feb 14, 20173 min read


The London cycling commute – from first-timer Matt
When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...
Feb 14, 20172 min read


Architect of Next, Anne-Catherine: Things you only know about social media when you’re from Germany
It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...
Feb 12, 20172 min read


Living social trends: February, cycling
We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...
Feb 7, 20172 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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