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Interview: Eat Plants (Ash) talks about veganism and social media
As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. Following our interview with Vegan Family TV,...
Jan 27, 20172 min read


Interview: Vegan Fitness (Darren) talks about veganism and social media
Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...
Jan 24, 20173 min read


Vegan trend: from recipes to photos, the content that drives social media
Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...
Jan 20, 20173 min read


CES 2017: social media hits and misses
Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...
Jan 12, 20172 min read


A year of living social trends: Vegan January
This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex and Olivia. We...
Jan 1, 20172 min read


A year of living social trends
Every month, we’re going to live a consumer trend, which we’ve identified via social data analysis.
Jan 1, 20171 min read


Architects of Next: Nathaniel Reilly-O'Donnell/ OneFifty
Quantifying what works, what doesn’t, and what just hurt, isn’t something one does just when it comes to social content and engagement.
Dec 20, 20162 min read


Architects of Next: Natalie Glaze/OneFifty
Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.
Nov 21, 20162 min read


Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
Nov 13, 20163 min read


Buying Twitter followers – what you need to know.
Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement?...
Oct 27, 20164 min read


Social influencers – disclosure isn’t the (only) problem
If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...
Oct 23, 20164 min read


Getting a social media internship – advice from the frontline
We’ve had several great interns join us this year. We offer six month internships, paying the London living wage, and with all the other...
Aug 9, 20162 min read


Architects of Next: Bian Salins, Head of Social, TSB
Bian Salins has driven social media approaches to more areas of business operations, in more businesses than you, almost certainly.
Aug 5, 20164 min read


Architect’s of Next: Building emotional connections / Yossi Erdman, AO.com
He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant...
Aug 1, 20164 min read


Architects of Next: Social media’s currency is engagement / Anthony Leung, Pret
“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...
Jul 25, 20164 min read


LinkedIn ‘viral’ posts: emotion and algorithms
LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...
Jul 8, 20163 min read


Architects of next: Making social media pay for Nationwide / Paul Beadle
Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed...
Jun 8, 20165 min read


Architects of next: Meet the marketing future, today / Sedge Beswick, ASOS
You don’t meet many people called Sedge. Nor many people like Sedge, for that matter. Social media, trainer-obsessive, Northern fashion...
May 15, 20163 min read


Architects of Next: Being a Positive Difference / Nikki Towler, Bare Escentuals
How do you use social media and digital engagement to build a challenger brand, in a fiercely competitive sector, to a savvy customer base?
Apr 29, 20163 min read


Why are we called OneFifty?
One of the questions we get asked the most is: Why OneFifty Consultancy for a Social and Digital Marketing Consultancy?
Apr 14, 20162 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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