BLOG & NEWS

Aug 18, 2017
3 min

A YEAR LIVING SOCIAL TRENDS: Is Craft Beer leading a gender shift in beer drinking?

We’ve bee delving further into this month’s trend, using social media to try and identify whether craft beer has been a central component...

Aug 2, 2017
2 min

A Year Living Social Trends: August is Craft Beer

You probably know by now that every month of 2017 we’re living a different consumer trend, identified by social media. To name a few: we...

Jul 31, 2017
2 min

A year living social trends: Outdoor Cinema – We lived it. We loved it.

The Rooftop Film Club believe that ‘great films deserve great locations’, and they certainly lived up to their promise of providing an...

Jul 23, 2017
2 min

A year living social trends: Outdoor Cinema – letting the data decide

When Alex and Katie offered the OneFifty team the opportunity to “live the trend”, by going to an outdoor cinema this month, we were all...

Jul 9, 2017
3 min

A year living social trends: Outdoor Cinema

We’re continuing to live our social trends each month, with veganism, cycling, gin, health reset, gardening and marble being those we’ve...

Jun 25, 2017
3 min

A year living social trends: marble, an Interview with blogger Abi Dare, These Four Walls

For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep...

Jun 6, 2017
2 min

A YEAR LIVING SOCIAL TRENDS: MARBLE EVERYTHING

So far, we’ve used social data to identify (and live) veganism, cycling, gin, health reset and gardening as consumer trends. This month...

May 31, 2017
5 min

AN INTERVIEW WITH MICHAEL PERRY, AKA MR PLANT GEEK

The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent...

May 23, 2017
2 min

A year living social trends: Chelsea Flower Show – what we’re sharing on social

This week we see the start of the annual Chelsea Flower Show. The most prestigious gardening show of the year in the UK and the premier...

May 21, 2017
3 min

A year living social trends: Gardening – why I allotment

This month we’re exploring the growing interest in gardening, and as such, I thought I’d share my personal experience. The story of my...

May 14, 2017
4 min

An interview with Ian Reynolds, Social Media Manager at The RHS

You might have seen that the consumer trend we’re living this month – identified by social data – is gardening. What makes it so big?...

May 11, 2017
3 min

Living social trends: the most popular flowers in social

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

May 6, 2017
2 min

A year of living social trends: Health reset cooking

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

Apr 28, 2017
2 min

A year of living social trends: Eating the April health reset foods

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

Apr 18, 2017
4 min

A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

Apr 13, 2017
4 min

A year of living social trends. Health reset: the foods we’re chomping

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

Apr 2, 2017
2 min

A year of living social trends: April, health reset

We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...

Mar 31, 2017
4 min

An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Mar 11, 2017
3 min

Exploring the history of gin… At the Beefeater distillery.

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

Mar 11, 2017
5 min

An interview with Paul Jackson, editor of The Gin Guide

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...