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As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how it went, from Olivia. Our trend identified turmeric, cauliflower, matcha and avocado as the up and coming social foods. Not ingredients I would commonly put together! I mean who doesn’t love a matcha covered cauliflower with avocado and  turmeric dip?!?! Turns out most people… So we did some research and came up with two dishes that sounded,

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence sees a considerable increase in search volumes and social posts about health resets and diet change. Our research identified the foods that are driving the current social conversation, so to really live it it’s only right to tuck in… This is how I found it. Cauliflower Something I buy fairly regularly but not every week. I normally eat it ste

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a fundamental shift in attitudes towards healthy living and eating, which is why we picked the ‘health reset’ as our monthly living social trend. What we haven’t answered (so far!) is who the audience is and what drives their behaviour… With 16m mentions worldwide, 'healthyeating' is huge on Instagram. A similar set of keywords (“healthy eating reci

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where our mouth is, and living the trends we identify, for a whole year. Thus far that’s been veganism, cycling and gin. Turns out April sees a major, largely unrealised trend: health reset. So, we’ll be doing the same ourselves. What is the health reset? Every year, Easter & April see people reset their health. Not quite as much as January, but si