- Apr 28, 2017
- 2 min
A year of living social trends: Eating the April health reset foods
This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence sees a considerable increase in search volumes and social posts about health resets and diet change. Our research identified the foods that are driving the current social conversation, so to really live it it’s only right to tuck in… This is how I found it. Cauliflower Something I buy fairly regularly but not every week. I normally eat it ste
- Apr 1, 2017
- 2 min
A year of living social trends: April, health reset
We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where our mouth is, and living the trends we identify, for a whole year. Thus far that’s been veganism, cycling and gin. Turns out April sees a major, largely unrealised trend: health reset. So, we’ll be doing the same ourselves. What is the health reset? Every year, Easter & April see people reset their health. Not quite as much as January, but si