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Bringing together PPC and influencers with paid and organic social to drive sales for high end pet food

Acana and Orijen are premium dog and cat foods sold direct and through independent pet stores.

WHAT

We introduced a demand-led social approach to drive sales from existing and new audiences – with the backdrop of limited retailer sales and buyer data.

HOW

Mapped the customer journey to ensure integrated paid, earned and owned activity (including SEO, PPC, social and influencers). Underpinned by behavioural approaches to create the illusion amongst specific audiences that these are the brands to buy

RESULTS

20% and increase in paid media efficiencies and a 69% sales uplift

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