An executive comms programme, leveraging the profiles of 5 directors on LinkedIn.

Kier Group is a FTSE250 construction firm which runs an internal charity initiative each year designed to get employees active, and raise money for charity partners. Our challenge was to turn ‘Moving Through May’ into a mass employee advocacy campaign, externally.

Harvester has long been loved for its varied menu keeping every guest happy AND its legendary salad bar — but in 2024, the brand needed to evolve. Our challenge was clear: drive relevance with younger audiences (especially 18–24s) and cement Harvester as a nationally loved brand, not just a nostalgic favourite.

It’s often said it takes 21 days to make a habit but that also means it takes 21 days to break one. Green Cola is an independent British brand setting new standards in soft drinks. As the country looked to improve health during lockdown, we came to the fore with its 21 Day Challenge to help people kick that aspartame habit.

Getting in front of our conquest audience, and showcasing that Mazda now have a 7-seater car - giving these people a reason to buy.

We dominated the LinkedIn News space, with four pieces of commentary highlighted by the LinkedIn editorial team, more than any of our competitors.

Overall, our budget content (including predictions) has had 191,856 impressions (paid and organic), with two videos from Tom Pugh and Lewis Tompkins being seen 75,010 times (paid and organic).

The Autumn Budget (8,129) received 196% more engagements than the Spring Budget (2,743).

Our videos performed well, with an ER of 11.60% on Tom’s post (organic) and 7.20% on Lewis’ post (organic).

Mazda needed to elevate brand perception across Europe - from rational and value-led to emotional and premium. With limited visibility and local resources, local markets required scalable, flexible, brand-building content. Mazda Europe took charge, creating YouTube-led storytelling aligned with its Takumi philosophy to serve 32 markets.

We introduced a demand-led social approach to drive sales from existing and new audiences – with the backdrop of limited retailer sales and buyer data.

Our challenge was how do you identify the growth audiences who have both emotional resonance and propensity to buy (i.e. they want it, and can afford it)?
 
We undertook a data-fuelled and behavioural-led campaign for the market leader for pre-owned luxury watch resales.

This required a cost-efficient and disruptive way to get in front of them, engaging around a relatively dry and undifferentiated product.

Cancer services are fragmented and difficult to find, and demand is high post-Covid with delays in treatment. But how do you identify people, digitally, at the moment that matters - immediately after diagnosis?

2020 is their Centenary year. We needed to build visibility with multiple audiences: from government and investors to local communities and customers.

[yellow tail]’s mission to be the wine brand of choice when people share happy moments was challenged due to the COVID lockdown. So, we pivoted their social approach ensuring they remained top of mind with wine consumers.

We cover all social media and digital activations for Toby, the country’s third biggest casual dining brand.
Toby brings families together to enjoy a great British favourite, the roast. We use social to drive awareness and brand consideration (beyond Sunday). Part of this is using the right channels to get in front of the ‘must-win’ 18-30 age group.

In 2021, Mazda UK launched the all-new CX-30 – we needed a socially led campaign to get in front of an entirely new audience - prospecting whilst building advocacy - delivering high quality earned content and creating owned content to drive engagement.

We were tasked with planning and executing a social influencer campaign to help tier-1 EMEA cities get back on track, post Covid, and help hosts struggling with a lack of interest.

British Business Bank exists to increase the supply of credit to UK SMEs. There had been a consistent decline in funding applications, despite research showing that this often leads to high-growth businesses.

We needed to maximize LinkedIn's presence to reach current and new investors and increase JLL brand awareness.

How do you get multiple people – from everyday accountants to well-known business people like NOTHS founder Holly Tucker talking about accountancy software? That’s the challenge for Sage and its global influencer program.

We provide brand building, campaign strategy, acquisition marketing (through paid social), issues management and ad-hoc social support.

Our mission was to ensure customers went onto the tolpa product pages on LloydsPharmacy.

How do you make #BossIt cut through with small businesses, make Sage memorable and be front of mind at the point of purchase?