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What
Cancer services are fragmented and difficult to find, and demand is high post-Covid with delays in treatment. But how do you identify people, digitally, at the moment that matters - immediately after diagnosis?
How
We identified and tested search and social indicators, devising a PPC and paid social programme to serve up the right information, to the right people at the right time, directing people to a free service highlighting cancer services and information in their area
Helping cancer patients get the support they needed with Cancer Care Map
Cancer Care Map is a free service to help people and their support networks easily find cancer services and information in their area.
Results
114,000 people helped in 8 months to find the right support at a £0.28 cost per referral
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