What
We needed to maximize LinkedIn's presence to reach current and new investors and increase JLL brand awareness.
How
Mapped out the potential audiences and stakeholders that matter – speaking to their interests and identifying daily engagement opportunities, drafting content for their social channels, proactively build their audiences and create activations.
Bringing in new biz for JLL through executive comms
Finding the audiences who matter, and engaging them with the content they want to see.
Results
Harnessing the voices of 35 ambassadors from the C-Suite and Senior Exec team, we wrote over 700 posts, tailored to their specific networks, sectors and investors, which were viewed 867,462 times and with 10,198 people engaging with the content
Twice we were LinkedIn Editor’s Picks, meaning the experts agreed that the posts were relevant and newsworthy, and new clients approached through reading the posts.
