What
We provide brand building, campaign strategy, acquisition marketing (through paid social), issues management and ad-hoc social support.
How
We launched iQ's 'Refreshers' campaign to target the decision-makers of students' accommodation choices through an integrated influencer campaign driving reach and engagement.
Parents hold both financial and decision-making influence when selecting private student accommodation, however they are difficult and expensive to reach. Our ‘Refreshers’ campaign specifically targeted them. We sent two parent influencers - with children of near student age - back to relive their uni days. They spent two days at an iQ property, bringing to life all the amenities and features.
iQ: The Power of Parent Influencers
There are more than 50 iQ properties across 27 UK cities, which attract both domestic and international students.
Results
Average engagement rate of 3.48% on Twitter and 2% on Facebook showing that iQ content is more readily consumed when delivered by third parties. All content repurposed across iQ channels (organic and paid) – an effective way of generating owned content, and across the year we reached 70% of our prospective audience multiple times.
