What we did
This required a cost-efficient and disruptive way to get in front of them, engaging around a relatively dry and undifferentiated product.
The results
How we did it
Product “sold out” target number of deposits early, within CPA target, and re-targeting those who engaged with the canvas experience drove double the response rate.
The audience are passive users of social, but do enjoy casual games. We built an innovative Facebook canvas ad unit based on an interactive ‘choose your own adventure’. You navigated a pig through low, medium and high risk scenarios, leading to a range of different outcomes.
Creating a cost-effective and disruptive way to generate leads for the Zopa ISA product for the over 50s
We needed to generate leads for Zopa’s ISA product with it’s core audience – 50+ year old men, on social.
The 21 Day Challenge with Green Cola
It’s often said it takes 21 days to make a habit but that also means it takes 21 days to break one. Green Cola is an independent British brand setting new standards in soft drinks. As the country looked to improve health during lockdown, we came to the fore with its 21 Day Challenge to help people kick that aspartame habit.
Cooking up a storm with Toby Carvery social media
We cover all social media and digital activations for Toby, the country’s third biggest casual dining brand.
Toby brings families together to enjoy a great British favourite, the roast. We use social to drive awareness and brand consideration (beyond Sunday). Part of this is using the right channels to get in front of the ‘must-win’ 18-30 age group.
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Examples of social media, influencer, research and analysis and digital marketing projects we've done for our clients.