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A surprising sneaker from Sage

A trend and trainer led campaign for Sage.

WHAT

How do you make #BossIt cut through with small businesses, make Sage memorable and be front of mind at the point of purchase?

HOW

We created something on trend and surprising – both the subject and channel. We know TikTok is big with the Dreamer audience and they use it for brand discovery.

Trainer art on TikTok was exploding, so we jumped on it. The link? UK small and growing businesses can Boss It wearing whatever they want. We’re putting a spring in their step... with custom trainers made by TikTok artist Latya. We then made it shareable – tag a small business owner and three of them will win a pair.

RESULTS

4m views of influencer content, 1.7k small UK businesses and 3 lucky winners.

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