This month we’re exploring the growing interest in gardening, and as such, I thought I’d share my personal experience. The story of my...

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

We’re spending 2017 living a different consumer trend, identified using social data. You can check Jan, Feb, March and April, but May...

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. Following our interview with Vegan Family TV,...

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex  and Olivia. We...

Every month, we’re going to live a consumer trend, which we’ve identified via social data analysis.

Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...