BLOG & NEWS

Getting back on a bike, after a 20 year hiatus.

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Architect of Next, Anne-Catherine: Things you only know about social media when you’re from Germany

It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...

Living social trends: February, cycling

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...

Interview: Vegan Fitness (Darren) talks about veganism and social media

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Vegan trend: from recipes to photos, the content that drives social media

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

CES 2017: social media hits and misses

Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...

A year of living social trends: Vegan January

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex and Olivia. We...

A year of living social trends

You’ve heard of the dice game. Well, we’re going to spend 2017 doing the social media equivalent. Every month, we’re going to live a...

The truth behind Christmas dinner: what we really love, and when we plan it

Christmas dinner is all about traditions. Every family has them, and national stereotypes dictate country by country patterns. But, do we...

Social media behaviours – modelling, and why we need to free the data

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

OneFifty: Social business in practice

What drives people to actively support a business? To follow it, advocate it, recommend it? Don’t worry, this isn’t one of those “5...

Architects of Next: Social data is a competitive advantage / Daryl West, O2

Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...

Measuring your year – data insight in action

More data, more analysis = better understanding and decision making. If it works for the way organisations operate, why can’t it work for...

Why you (probably) shouldn’t believe 2016 social media predictions

January means resolutions, heavy gym/dating/holiday marketing campaigns, and endless “7 social media trends for 2016” type blog and news...