For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep...

So far, we’ve used social data to identify (and live) veganism, cycling, gin, health reset and gardening as consumer trends. This month...

This week we see the start of the annual Chelsea Flower Show. The most prestigious gardening show of the year in the UK and the premier...

This month we’re exploring the growing interest in gardening, and as such, I thought I’d share my personal experience. The story of my...

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

We’re spending 2017 living a different consumer trend, identified using social data. You can check Jan, Feb, March and April, but May...

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

Ahead of today’s Cancer Research Boat Races, we’ve got a whistle-stop tour of how the race, reactions and chatter panned out on social...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex  and Olivia. We...