BLOG & NEWS

Feb 7, 2017
2 min

Living social trends: February, cycling

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...

Jan 27, 2017
2 min

Interview: Eat Plants (Ash) talks about veganism and social media

As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. Following our interview with Vegan Family TV,...

Jan 24, 2017
3 min

Interview: Vegan Fitness (Darren) talks about veganism and social media

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Jan 20, 2017
3 min

Vegan trend: from recipes to photos, the content that drives social media

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

Jan 12, 2017
2 min

CES 2017: social media hits and misses

Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...

Jan 1, 2017
2 min

A year of living social trends: Vegan January

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex and Olivia. We...

Jan 1, 2017
1 min

A year of living social trends

You’ve heard of the dice game. Well, we’re going to spend 2017 doing the social media equivalent. Every month, we’re going to live a...

Nov 21, 2016
2 min

ARCHITECTS OF NEXT: Natalie Glaze/OneFifty

Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week....

Nov 13, 2016
3 min

Social media behaviours – modelling, and why we need to free the data

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

Oct 27, 2016
4 min

Buying Twitter followers – what you need to know.

Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement?...

Oct 23, 2016
4 min

Social influencers – disclosure isn’t the (only) problem

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...

Aug 9, 2016
2 min

Getting a social media internship – advice from the frontline

We’ve had several great interns join us this year. We offer six month internships, paying the London living wage, and with all the other...

Aug 1, 2016
4 min

Architect’s of Next: Building emotional connections / Yossi Erdman, AO.com

He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant...

Jul 25, 2016
3 min

Architects of Next: Social media’s currency is engagement / Anthony Leung, Pret

“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...

Jul 8, 2016
3 min

LinkedIn ‘viral’ posts: emotion and algorithms

LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...

Jun 8, 2016
5 min

Architects of next: Making social media pay for Nationwide / Paul Beadle

Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed...

May 15, 2016
3 min

Architects of next: Meet the marketing future, today / Sedge Beswick, ASOS

You don’t meet many people called Sedge. Nor many people like Sedge, for that matter. Social media, trainer-obsessive, Northern fashion...

Apr 14, 2016
2 min

Why are we called OneFifty?

It’s one of the things we get asked the most. A bit like website dwell time, that’s a data point which can be taken as either a positive...

Apr 12, 2016
3 min

UK rules and law on (paid for) blog or blog content marketing

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Mar 28, 2016
2 min

Architects of Next: What a social world looks like / Cat O’Brien, OneFifty

Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...