- Sep 6, 2017
- 3 min
A year living social trends: September is the Life Reset
Another month, another trend. Here at OneFifty, we’re continuing to live social trends, with veganism, gin, outdoor cinema, and craft beer amongst ones we’ve experienced so far this year – purely for research purposes, of course. As summer draws to a rather underwhelming conclusion this year, most people will consider September a fairly drab month where it’s too late to hope for a bit more sunshine, but too soon to start posting Christmas memes on Facebook. What did we all do
- Sep 5, 2017
- 4 min
Beer and Social Media Marketing – What Works?
It’s no secret that beer is a popular topic on social media, with over 3.7 million mentions over the past year. The reason we chose craft beer as our August trend, though, is because it performs particularly well, with a 13% growth in mentions since summer 2015. This has been reflected by a stunning 40% growth in sales over the past 2 years, and the market’s still going strong, despite the fact that total pub beer sales are actually slowing down. As we mentioned in our previo
- Jun 25, 2017
- 3 min
A year living social trends: marble, an Interview with blogger Abi Dare, These Four Walls
For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep things interesting). This month, it’s Marble. With 2.4M hashtags on Instagram and its large use amongst influencers (check out Natalie Glaze, Twice The Health or Tally Rye), marble is most definitely on trend. But why has marble become so big? Who better to give us a better understanding of this trend than an insider to the blogosphere… Enter Abi
- May 31, 2017
- 5 min
AN INTERVIEW WITH MICHAEL PERRY, AKA MR PLANT GEEK
The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent people in the gardening community. First up was the man behind the RHS’ social media channels, Ian Reynolds, now we’ve sat down with Mr Plant Geek, otherwise known as Michael Perry. As the “ultimate plant geek”, he’s made numerous TV appearances, is a speaker for the RHS but more notably has thousands of social media fans following his work
- May 11, 2017
- 3 min
Living social trends: the most popular flowers in social
As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which ‘flowers’ are driving interest. So here’s our ranking of the Top 10 Flowers discussed on social. To kick off the research, and narrow down the flowers we are going to analyse, we used a variety of sources to establish long lists of the most popular flowers in retail and cultural terms. To account for marketing biases, we validated this list with p
- Apr 28, 2017
- 2 min
A year of living social trends: Eating the April health reset foods
This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence sees a considerable increase in search volumes and social posts about health resets and diet change. Our research identified the foods that are driving the current social conversation, so to really live it it’s only right to tuck in… This is how I found it. Cauliflower Something I buy fairly regularly but not every week. I normally eat it ste
- Apr 18, 2017
- 4 min
A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION
In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a fundamental shift in attitudes towards healthy living and eating, which is why we picked the ‘health reset’ as our monthly living social trend. What we haven’t answered (so far!) is who the audience is and what drives their behaviour… With 16m mentions worldwide, 'healthyeating' is huge on Instagram. A similar set of keywords (“healthy eating reci
- Apr 13, 2017
- 4 min
A year of living social trends. Health reset: the foods we’re chomping
As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so we’ve dived into which foods the nation will be turning to once the Easter indulgence is done, and why they’re gaining in popularity. Social is all about users projecting the best version of themselves, and while we all love to publish at the start of the year how our new diet or exercise routine is going, by March, just like our motivation, th
- Apr 1, 2017
- 2 min
A year of living social trends: April, health reset
We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where our mouth is, and living the trends we identify, for a whole year. Thus far that’s been veganism, cycling and gin. Turns out April sees a major, largely unrealised trend: health reset. So, we’ll be doing the same ourselves. What is the health reset? Every year, Easter & April see people reset their health. Not quite as much as January, but si
- Mar 31, 2017
- 4 min
An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin
Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification series, we looked at the social data and picked out gin for deeper research in March. We’ve looked at the data and spoken to industry insiders, 'ginnaisance' is in full flow and the taps aren’t being turned off any time soon. Last Thursday we met Hannah Lanfear, cocktail expert and brand ambassador at Jensen’s gin. I’d call myself an experie
- Mar 3, 2017
- 3 min
A year of social trends: March is “Ginnaissance”
Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition of tariffs on foreign spirits (back in the 17th century)… These days, however, there are other factors driving the popularity of the spirit which we’re exploring in March, as part of our year identifying and living social trends. Commercially, 2016 was a record year for British gin exports with overseas sales reaching half a billion pounds,
- Mar 3, 2017
- 4 min
Getting back on a bike, after a 20 year hiatus.
It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as a kid and as an adult I haven’t had much reason to re-engage. Until February, when our social trend was cycling. We’ve lived the trend across the team in various ways, and mine was to get back on the bike. I’ve watched cycling become more prevalent amongst friends and work colleagues for the last few years, and I have to say I get pretty env
- Feb 26, 2017
- 5 min
Interview: CyclingCam talks cycling and vlogging
Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it, we’re chatting to some of our favourite cycling content creators. Here’s our past one from Andreas, and now onto Cam… What motivated you to start vlogging? For me, I always loved making videos. I remember I got a GoPro when I was about 13, it was the original GoPro hero, and I just enjoyed making videos with my friends. The vast majority were aw
- Feb 14, 2017
- 2 min
The London cycling commute – from first-timer Matt
When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes, it’s more cost effective than getting the tube, yes it’s a good way to exercise, but it’s so cold! Eventually I changed my mind and decided to plunge in head first. I was mainly persuaded by the two Northerners on my team who both commute by bike and proceeded to tell me how soft I was for even mentioning the fact it had been snowing recently…