BLOG & NEWS

A year living social trends: September is the Life Reset

Another month, another trend. Here at OneFifty, we’re continuing to live social trends, with veganism, gin, outdoor cinema, and craft...

Beer and Social Media Marketing – What Works?

It’s no secret that beer is a popular topic on social media, with over 3.7 million mentions over the past year. The reason we chose craft...

A year living social trends: marble, an Interview with blogger Abi Dare, These Four Walls

For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep...

AN INTERVIEW WITH MICHAEL PERRY, AKA MR PLANT GEEK

The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent...

Living social trends: the most popular flowers in social

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

A year of living social trends: Eating the April health reset foods

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

A year of living social trends. Health reset: the foods we’re chomping

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

A year of living social trends: April, health reset

We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...

An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

A year of social trends: March is “Ginnaissance”

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

Getting back on a bike, after a 20 year hiatus.

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Interview: CyclingCam talks cycling and vlogging

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

The London cycling commute – from first-timer Matt

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...