Another month, another trend. Here at OneFifty, we’re continuing to live social trends, with veganism, gin, outdoor cinema, and craft...

It’s no secret that beer is a popular topic on social media, with over 3.7 million mentions over the past year. The reason we chose craft...

For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep...

The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent...

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...