- Dec 17, 2019
- 1 min
TikTok and UK politics
Was the biggest shock last week that Corbyn was sent packing by such a margin, OR that some people made TikToks about the election? Don’t worry, I’m not going to stretch credulity and claim it was the latter. BUT, there were the signs of something meaningful for the years to come. TikTok is experiencing the heady combination of both serious user growth AND also the sort of cult-usage which marked out Twitter and Vine back in their early days. Instagram, despite being a jugger
- Apr 8, 2019
- 6 min
Instagram Trends 2019: An Update
Earlier this year, we developed research around Instagram Trends for 2019, which we’ve since been presenting across our client roster and friends of OneFifty. In this, we outline the importance of Instagram as a social media channel, platform trends for this year, and reflect on consumer behaviour trends that emerged towards the end of last year, into this year. At the end of every quarter, we’ll be marking our own homework, by assessing the performance of our predicted trend
- Oct 23, 2017
- 4 min
Living social trends: Automating your life, another 10 days in…
After my initial enthusiasm and all the benefits I gained from using Swiftkey or IFTTT (read my first blog post here), I must conclude that not every robot works to make my life easier. Two weeks into the ‘automating my life’ experiment I’d describe my experience as follows: I love the work productivity hacks and my new automated workout or dietary plan, but it is also quite annoying when your phone notifications just tripled, your Facebook messenger talks to you 5 times a da
- Sep 6, 2017
- 3 min
A year living social trends: September is the Life Reset
Another month, another trend. Here at OneFifty, we’re continuing to live social trends, with veganism, gin, outdoor cinema, and craft beer amongst ones we’ve experienced so far this year – purely for research purposes, of course. As summer draws to a rather underwhelming conclusion this year, most people will consider September a fairly drab month where it’s too late to hope for a bit more sunshine, but too soon to start posting Christmas memes on Facebook. What did we all do
- Aug 18, 2017
- 3 min
A YEAR LIVING SOCIAL TRENDS: Is Craft Beer leading a gender shift in beer drinking?
We’ve bee delving further into this month’s trend, using social media to try and identify whether craft beer has been a central component in encouraging women to drink and talk about beer. Turns out, you can find some answers at the bottom of the bottle! Beer itself is ‘technically’ female since only the female part of the hop plant is used in brewing and yeast is all female… So it seems odd that beer is distinctly more popular among men than women, and is perceived by 44% of
- Aug 2, 2017
- 2 min
A Year Living Social Trends: August is Craft Beer
You probably know by now that every month of 2017 we’re living a different consumer trend, identified by social media. To name a few: we have turned vegan for a month, braved the London roads cycling and become master gin tasters (not all in one go!). This month we’re exploring beer, and the rising trends within it as a drinks category. In the UK the average person drinks a huge 72 litres of beer per head every single year, with 11,000 beers to choose from. From chocolate, to
- Jul 31, 2017
- 2 min
A year living social trends: Outdoor Cinema – We lived it. We loved it.
The Rooftop Film Club believe that ‘great films deserve great locations’, and they certainly lived up to their promise of providing an iconic city backdrop. We were in the centre of busy Shoreditch with a panoramic view and a stunning sunset. I’d made it; here I was, little old me, living it large in the big smoke, pretending to be a hipster, in my new start-up job. So I hear you asking, what’s this outdoor cinema gig you’re going on about? Well, this month we had the hard jo
- Jul 9, 2017
- 3 min
A year living social trends: Outdoor Cinema
We’re continuing to live our social trends each month, with veganism, cycling, gin, health reset, gardening and marble being those we’ve identified, and lived, so far. This brings us to July’s pick – outdoor cinema. It’s exactly what it sounds like, a large cinema screen assembled outdoors, in a park or rooftop for example, to be enjoyed in the open air. Check out @frangarnonflectar and @hannah_miles on Instagram to see which London outdoor cinema’s they visited. So why are o
- Jun 25, 2017
- 3 min
A year living social trends: marble, an Interview with blogger Abi Dare, These Four Walls
For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep things interesting). This month, it’s Marble. With 2.4M hashtags on Instagram and its large use amongst influencers (check out Natalie Glaze, Twice The Health or Tally Rye), marble is most definitely on trend. But why has marble become so big? Who better to give us a better understanding of this trend than an insider to the blogosphere… Enter Abi
- May 23, 2017
- 2 min
A year living social trends: Chelsea Flower Show – what we’re sharing on social
This week we see the start of the annual Chelsea Flower Show. The most prestigious gardening show of the year in the UK and the premier event in the gardeners’ calendar. We’ve looked at who, how and what people are talking and sharing when it comes to social media. Last year there was 126,000 tweets about the show in May, generating 432 million impressions. To put this in context Royal Ascot had 160,000 mentions and 570 million impressions – 23% smaller. The conversation aro
- May 21, 2017
- 3 min
A year living social trends: Gardening – why I allotment
This month we’re exploring the growing interest in gardening, and as such, I thought I’d share my personal experience. The story of my allotment I took possession of my allotment five years ago. Took possession misleads one to the basis of it – I pay £25 a year ( a princely sum) to rent it from Wallingford town council. You can read about the history of UK allotments here. I’ve always loved the outdoors, and found living in London challenging. For all the benefits of one of t
- May 11, 2017
- 3 min
Living social trends: the most popular flowers in social
As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which ‘flowers’ are driving interest. So here’s our ranking of the Top 10 Flowers discussed on social. To kick off the research, and narrow down the flowers we are going to analyse, we used a variety of sources to establish long lists of the most popular flowers in retail and cultural terms. To account for marketing biases, we validated this list with p
- Apr 28, 2017
- 2 min
A year of living social trends: Eating the April health reset foods
This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence sees a considerable increase in search volumes and social posts about health resets and diet change. Our research identified the foods that are driving the current social conversation, so to really live it it’s only right to tuck in… This is how I found it. Cauliflower Something I buy fairly regularly but not every week. I normally eat it ste
- Apr 18, 2017
- 4 min
A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION
In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a fundamental shift in attitudes towards healthy living and eating, which is why we picked the ‘health reset’ as our monthly living social trend. What we haven’t answered (so far!) is who the audience is and what drives their behaviour… With 16m mentions worldwide, 'healthyeating' is huge on Instagram. A similar set of keywords (“healthy eating reci
- Apr 1, 2017
- 2 min
A year of living social trends: April, health reset
We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where our mouth is, and living the trends we identify, for a whole year. Thus far that’s been veganism, cycling and gin. Turns out April sees a major, largely unrealised trend: health reset. So, we’ll be doing the same ourselves. What is the health reset? Every year, Easter & April see people reset their health. Not quite as much as January, but si
- Mar 11, 2017
- 3 min
Exploring the history of gin… At the Beefeater distillery.
This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater distillery in Kennington. We arrived at the typically English 1950s factory. The building oozed with the history of gin and formed a perfect setting for the gin tour. We first entered a mini museum detailing the history of gin in Britain. It took us on a journey starting from the birth of the gin craze in the 18th Century, to the current day
- Mar 11, 2017
- 5 min
An interview with Paul Jackson, editor of The Gin Guide
If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but to get further under the skin of this trend we’ve been chatting to the Editor of one of the most comprehensive and interesting guides to all things gin in the UK. Otherwise known as The Gin Guide. Said Editor, Paul Jackson, spends his days running a digital marketing agency, but his nights (and some of his days…) delving further into the wo
- Mar 3, 2017
- 3 min
A year of social trends: March is “Ginnaissance”
Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition of tariffs on foreign spirits (back in the 17th century)… These days, however, there are other factors driving the popularity of the spirit which we’re exploring in March, as part of our year identifying and living social trends. Commercially, 2016 was a record year for British gin exports with overseas sales reaching half a billion pounds,
- Mar 3, 2017
- 4 min
Getting back on a bike, after a 20 year hiatus.
It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as a kid and as an adult I haven’t had much reason to re-engage. Until February, when our social trend was cycling. We’ve lived the trend across the team in various ways, and mine was to get back on the bike. I’ve watched cycling become more prevalent amongst friends and work colleagues for the last few years, and I have to say I get pretty env
- Feb 26, 2017
- 5 min
Interview: CyclingCam talks cycling and vlogging
Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it, we’re chatting to some of our favourite cycling content creators. Here’s our past one from Andreas, and now onto Cam… What motivated you to start vlogging? For me, I always loved making videos. I remember I got a GoPro when I was about 13, it was the original GoPro hero, and I just enjoyed making videos with my friends. The vast majority were aw