BLOG & NEWS

May 31, 2017
5 min

AN INTERVIEW WITH MICHAEL PERRY, AKA MR PLANT GEEK

The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent...

May 23, 2017
2 min

A year living social trends: Chelsea Flower Show – what we’re sharing on social

This week we see the start of the annual Chelsea Flower Show. The most prestigious gardening show of the year in the UK and the premier...

May 14, 2017
4 min

An interview with Ian Reynolds, Social Media Manager at The RHS

You might have seen that the consumer trend we’re living this month – identified by social data – is gardening. What makes it so big?...

May 13, 2017
2 min

Three psychology theories that apply to social media

Seeing as I work in social media AND have a psychology degree it only seemed right that I should do a blog post on useful psychology...

May 11, 2017
3 min

Living social trends: the most popular flowers in social

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

May 7, 2017
3 min

What do OneFifty’s benefits, driven by behavioural understanding, look like? (Avocados).

Benefits offered to employees are an often painful topic. They invariably seem to fall into two camps: Things which make a good...

May 6, 2017
2 min

A year of living social trends: Health reset cooking

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

Mar 31, 2017
4 min

An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Mar 11, 2017
3 min

Exploring the history of gin… At the Beefeater distillery.

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

Mar 11, 2017
5 min

An interview with Paul Jackson, editor of The Gin Guide

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...

Mar 6, 2017
1 min

Get your copy of OneFifty’s Architects of Next book

Over the last year we interviewed a range of inspiring people, who are shaping the way brands, creators and customers interact through...

Mar 3, 2017
3 min

A year of social trends: March is “Ginnaissance”

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

Feb 26, 2017
5 min

Interview: CyclingCam talks cycling and vlogging

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

Feb 14, 2017
2 min

The London cycling commute – from first-timer Matt

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...

Feb 7, 2017
2 min

Living social trends: February, cycling

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...

Jan 27, 2017
2 min

Interview: Eat Plants (Ash) talks about veganism and social media

As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. Following our interview with Vegan Family TV,...

Jan 24, 2017
3 min

Interview: Vegan Fitness (Darren) talks about veganism and social media

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Jan 20, 2017
3 min

Vegan trend: from recipes to photos, the content that drives social media

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

Jan 12, 2017
2 min

CES 2017: social media hits and misses

Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...

Jan 1, 2017
2 min

A year of living social trends: Vegan January

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex and Olivia. We...