BLOG & NEWS

May 13, 2017
2 min

Three psychology theories that apply to social media

Seeing as I work in social media AND have a psychology degree it only seemed right that I should do a blog post on useful psychology...

May 11, 2017
3 min

Living social trends: the most popular flowers in social

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

May 7, 2017
3 min

What do OneFifty’s benefits, driven by behavioural understanding, look like? (Avocados).

Benefits offered to employees are an often painful topic. They invariably seem to fall into two camps: Things which make a good...

May 6, 2017
2 min

A year of living social trends: Health reset cooking

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

Apr 28, 2017
2 min

A year of living social trends: Eating the April health reset foods

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

Apr 18, 2017
4 min

A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

Apr 13, 2017
4 min

A year of living social trends. Health reset: the foods we’re chomping

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

Apr 2, 2017
1 min

The 2016 Boat Race on social

Ahead of today’s Cancer Research Boat Races, we’ve got a whistle-stop tour of how the race, reactions and chatter panned out on social...

Apr 2, 2017
2 min

A year of living social trends: April, health reset

We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...

Mar 31, 2017
4 min

An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Mar 11, 2017
3 min

Exploring the history of gin… At the Beefeater distillery.

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

Mar 11, 2017
5 min

An interview with Paul Jackson, editor of The Gin Guide

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...

Mar 3, 2017
3 min

A year of social trends: March is “Ginnaissance”

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

Mar 3, 2017
4 min

Getting back on a bike, after a 20 year hiatus.

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Feb 26, 2017
5 min

Interview: CyclingCam talks cycling and vlogging

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

Feb 21, 2017
6 min

Nathaniel: Sucked in by the Strava Data Sets

Alex [10:45 PM] “I’m watching world cup track cycling from Colombia. I feel the Kilo is the event for you, @nathaniel . Looking at the...

Feb 21, 2017
2 min

A month of living vegan: what did we learn?

Olivia and Alex finished January, living life vegan. You can catch up on why, and the detail of how veganism is such a significant trend...

Feb 14, 2017
3 min

Interview: London Cyclist (Andreas)

London Cyclist is the premier destination of the commuter cyclists of London. With our focus on the growth of cycling as a consumer trend...

Feb 14, 2017
2 min

The London cycling commute – from first-timer Matt

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...

Feb 12, 2017
2 min

Architect of Next, Anne-Catherine: Things you only know about social media when you’re from Germany

It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...